KEY FUNCTIONALITIES
A typical CRM system is subdivided into three basic sub modules: 
	- Marketing
 
	- Sales
 
	- Service
 
 
Sales Force Automation  
A D V E R T I S E M E N T 
Sales Management Sales Forecasting Pipeline Management Mobile Sales Sales 
Commissions Mgmt 
Sales Order Processing 
Order Lifecycle Management Quotation and Invoicing Inventory Management 
Shipping & RMA 
Marketing Automation 
Marketing Management Email Campaigning Direct Mail Campaigning Tele-marketing 
Marketing Analytics
Transpromotional documents (enriching transaction documents with marketing 
content). 
Issue/Project Management 
Defect Management Test case Management Product Release Mgmt Time & Cost 
tracking Project Management 
Customer Help Desk 
Customer Support Multi Channel Contact Center Mobile Support Customer Portal 
Customer Self Service Customer Survey SLA Management 
Partner Management 
CRM Portal Partner Lead Distribution Partner Self-service Partner Order 
processing 
Helpdesk Software 
Employee Help Desk Multi Channel Contact Center Mobile Support Asset 
Management Employee Portal Employee Self Service Employee Survey 
Integration 
Object API Web Services Back office integration 
Several functionalities are: 
	- Service Order Management
 
	- Service Contract Management
 
	- Planned Services management
 
	- Warranty Management
 
	- Installed Base (Equipment) Management
 
	- SLA Management
 
	- Resource Planning and Scheduling
 
	- Knowledge Management (FAQs, How to guides)
 
	- Call Center Support
 
	- Resource Planning and Workforce Management
 
 
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