The data gathered as part of CRM must consider customer privacy and data
security. Customers want the assurance that their data is not shared with third
parties without their consent and not accessed illegally by third parties.
A D V E R T I S E M E N T
Customers also want their data used by companies to provide a benefit for
them. For instance, an increase in unsolicited telemarketing calls is generally
resented by customers while a small number of relevant offers is generally
appreciated by customers.